![]() ![]() “For the brand’s 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby’s power of nostalgia while giving Gen Alpha everything they crave,” said Kristin McKay, Vice President and General Manager, Hasbro fashion & preschool. It is yet to be seen if the craze that drove parents to purchase 1.8 million Furbies in the final months of 1998 and, ultimately, 40 million within three years, can be replicated. The toy is now available on Amazon for $69.99 and will become available in stores and at other major retailers on July 15. It comes loaded with more features than the original, including 600 phrases, five voice activated modes and a variety of lights and dance moves. The refreshed Furby comes in colors purple and coral and boasts a more whimsical appearance. The newest version of the animatronic creature is smaller, more colorful, and perhaps cuter. While this is not the first Furby revival, it may be the biggest redesign. The new 2023 Furby is perhaps cuter, has more features Now, 25 years later and after a seven-year break from producing anything Furby-related, the company is cashing in on Millennial and Gen-Z nostalgia, though arguably with slightly less creepy models. consumers by storm at its initial 1998 release. Hasbro announced the news in a statement Thursday, teasing a “new generation” of the iconic toy that took U.S. Kids of the late ‘90s and early aughts will surely recognize toy giant Hasbro’s latest toy release - bulbous blinking eyes, a flapping yellow beak, a mess of fur and a voice box preloaded with gibberish. Unbranded - Newsworthy, unbranded - Newsworthy ![]()
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